XR Visual identity and design guide
The visual creativity of XR actions and outreach has been instrumental in the rise of the movement.
The Design Programme v1.1 describes and explains the XR Branding - how and why to use it. Note that the 2nd font has changed from Crimson to Karla (see more info below).
File & Image Formats
Many of the images are available as SVG (Scalable Vector Graphics) files. Converting them to PNG or JPEG takes some expertise. But these core woodblocks and images can also be downloaded from Aktivisda as .png files in a colour of your choice.
XR Logos
The XR logos can be downloaded here.
The Extinction symbol should not to be use commercially in either the sales of goods or for fundraising. The symbol represents extinction. The circle signifies the planet, while the hourglass inside serves as a warning that time is rapidly running out for many species. Extinction Rebellion (XR) is a do-it-together movement. All our design and artwork can be used non-commercially for the purpose of planet saving. This does not mean creating merchandise for fundraising or sending XR a percentage of your sales. We do not endorse or create any merchandise and we will pursue and prosecute anyone who does. The Extinction Symbol was designed in 2011 by street artist ESP, who loans XR usage on the same basis. More information can be found on the extinction symbol website.
Fonts
XR originally used two fonts, FUCXED CAPS/LATIN - for headlines and Crimson - for main text. But for accesibility/readability reasons the second font recommend for main text is now Karla
FUCXEDCAPSLATIN_fonts.zip
Karla at Google Fonts
Colours
We have a standard set of colours for our publications, which are documented in the Design Programme. As it is a large PDF, here is a summary of the colour scheme. This page also has the hex values of the colours. If you need CMYK or PMS codes, they are in the original document, which is also the place to go for the full guidance.
Main colours
When you see the logo it’s often black on green, but it can also sit on the other backgrounds.
Bright colours
Our colours symbolise the intersectional nature of XR. The colours can and should be mixed together to create bold and bright graphics.
Colour Palette
For use with design software (.clr file)
Block Prints
Our block prints are fabulous resource to use either in graphics for for printing. You can find them in the full design programme. You can learn more about block printing here.
Design
The Aktivisda visuals generator is a handy tool for creating quick event visuals, leaflets, posters and such. The color sets and some images you find there, can deviate from the XR visual identity. Please keep in mind to use the XR colors shown above. For more specific purposes, we recommend free design tools such as Canva, or perhaps photoshop clones like Photopea or Pixlr. Should you want any assistance with designing, or in case you have questions, go to the creative channel on Mattermost.
Image dimensions for social media and XRBE website
To have your design shown without any parts cut off, create your images with the recommended dimensions. You can find the image and video details for all the platforms we use, here.